Big Data: An innovation opportunity for complex services

In Gartner’s recently published Hype Cycle for Cloud Computing 2012, it predicts that Big Data will deliver transformational benefits to enterprises within 2 to 5 years, and by 2015 will enable enterprises adopting this technology to outperform competitors by 20% in every available financial metric.”

Gartner currently positions Big Data just below “the peak of inflated expectations.”

Hype cycle for cloud computing 2012

Many firms from around the world are now innovating their business models to take advantage of Big Data. However, Gartner also warns that the “transformational benefits” of Big Data will only be realised by a few enterprises: “Through 2015, more than 85% of Fortune 500 organizations will fail to effectively exploit big data for competitive advantage.”

With so much conflicting advice on how to benefit from the vast quantities of information collected about customers, suppliers and operations, it is vital to have a strategic approach. Managed correctly Big Data is a powerful resource that will drive improved services, customer awareness and productivity – but the area is rife with confusion making it easy to lose sight of the true potential.

This recent Forbes article explores further how enterprises are finding value in Big Data.

To help companies achieve the transformational benefits of Big Data, Cambridge University is holding a one-day conference on Tuesday 18 September 2012 in Cambridge, UK. At this interactive event, you will hear speakers from Caterpillar, Google, IBM, Vestas and the UK Cabinet Office explain how they are using big data for innovation.

Speakers on the day include:

  • Craig Olmstead, Job Site Solutions, Caterpillar Global Mining
  • Matt McNeill, Lead Business Solutions Head, Google Enterprise
  • Stephen Gold, Director of Marketing for Watson Solutions, IBM Software Group
  • Will Cavendish, Executive Director, UK Cabinet Office
  • Lars Christian, Vice President, Wind & Site Competence Centre, Vestas

For further information, please visit here or contact Nick Mann on T: +44 (0)1223 748263 or E: events@cambridgeservicealliance.org